Starbucks updates dress code for baristas in North American stores

Investing.com -- Starbucks Corp (NASDAQ:SBUX). has announced changes to its dress code for baristas in an effort to make their appearance more uniform across North American stores. This move is part of a larger plan aimed at boosting sales by altering the aesthetic of its cafes.

Starting from May 12, baristas will be required to wear solid black tops, a shift from the previous policy which allowed tops of any color. Starbucks employees will have the option to wear their own clothes, and the company will supply two shirts from a new brand-specific line at no charge.

The updated dress code also specifies that baristas may wear khaki, black, or blue denim bottoms, a slight change from the previous policy that also included gray and brown.

These changes are part of CEO Brian Niccol’s strategy to rejuvenate the coffee giant. The company hopes that these modifications will bring about a more uniform look across all its stores as it aims to recreate the inviting ambiance of traditional coffee shops that encourage customers to stay longer and potentially spend more.

The revamped dress code will "allow our iconic green apron to shine and create a sense of familiarity for our customers, no matter which store they visit across North America," Starbucks stated on Monday.

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