
L’Oreal to acquire haircare brand Color Wow
PARIS (Reuters) -French cosmetics giant L’Oreal said on Monday it had signed an agreement to acquire haircare brand Color Wow, as it seeks to tap rapid growth in premium hair products. Haircare was the second fastest-growing category at L’Oreal last year after fragrances, driven by new launches for specific hair types and conditions. The company said earlier this year was targeting more innov ...